The North Face Urban Exploration FW21
In Fall/Winter 2021, The North Face Urban Exploration sub-label released a three-part series titled "The Dialogue of Urban Exploration." The series consisted of "Urban Sprawl," "Urban Utility," and "Urban Elegance," each representing different elements of the city and initiating dialogues with explorers while connecting them with urban nature.
I collaborated with the art directors on this project, researching to develop the creative direction. My responsibilities included creating compositions and digital catalogs that strictly adhered to the extensive brand guidelines. Additionally, I was responsible for design production such as image adjustment for social media platforms, and creating style guides to ensure the brand's message and products were effectively presented.
Agency
GrowthRing&Co.
Creative Director
Kenji Wong
Art Director
Johnathan Chan / Sunny Yu
Design
Evan Li / Keith Tang
I collaborated with the art directors on this project, researching to develop the creative direction. My responsibilities included creating compositions and digital catalogs that strictly adhered to the extensive brand guidelines. Additionally, I was responsible for design production such as image adjustment for social media platforms, and creating style guides to ensure the brand's message and products were effectively presented.
Agency
GrowthRing&Co.
Creative Director
Kenji Wong
Art Director
Johnathan Chan / Sunny Yu
Design
Evan Li / Keith Tang
