Stay Lit,
Stay Creative
A team project under RGD’s mentorship program focused on a real-world initiative from conception to public deployment. This project challenges the stereotype that Gen Z graphic designers’ emphasis on work-life balance signifies a lack of work ethic, inviting hiring managers to consider the value of professional boundaries and recognize Gen Z’s dedication to their work and well-being.

The project questions the traditional notion that overwork and unpaid overtime are necessary for producing high-quality design work and that Gen Z junior designers must endure these conditions to succeed. By asking, "Why is Gen Z committed to work-life balance?" we aim to highlight the benefits of a healthy work-life balance for fostering creativity and reducing burnout. It seeks to start a conversation with hiring managers in the design industry about the value of professional boundaries and the importance of recognizing Gen Z's commitment to their work and well-being.

Mentor
Michael Barker RGD

Creative / Design
Evan Li
Olivier Schild
Alex Nguyen


Project Link:
https://linktr.ee/genz_wlb