Karen Mok
THE VOYAGE
THE VOYAGE
Famous Hong Kong singer Karen Mok embarks on an unending voyage of exploration in her new Cantopop album, "The Voyage." The album embodies the emotions and experiences of eight significant chapters in her life journey.
Since each song in the album represents a different chapter of her journey, we designed eight distinctive visuals to capture the unique emotions of each song. To bring out the essence of each song's theme, we employed various printing and finishing techniques. I was responsible for designing these visuals and collaborating closely with the printing company to ensure the desired level of printing and finishing quality was achieved.
As a result, the physical album was released as a precious record of Karen Mok's journey as an artist. It not only captures her emotions and reflections but also solidifies her triumph as one of the most renowned artists in Hong Kong.
Agency
GrowthRing&Co.
Creative Director
Kenji Wong
Art Director
Johnathan Chan
Design
Keith Tang / Evan Li
Since each song in the album represents a different chapter of her journey, we designed eight distinctive visuals to capture the unique emotions of each song. To bring out the essence of each song's theme, we employed various printing and finishing techniques. I was responsible for designing these visuals and collaborating closely with the printing company to ensure the desired level of printing and finishing quality was achieved.
As a result, the physical album was released as a precious record of Karen Mok's journey as an artist. It not only captures her emotions and reflections but also solidifies her triumph as one of the most renowned artists in Hong Kong.
Agency
GrowthRing&Co.
Creative Director
Kenji Wong
Art Director
Johnathan Chan
Design
Keith Tang / Evan Li
