Jay Fung
LIFE/LINE
LIFE/LINE
Jay Fung is a Hong Kong Canadian singer who has played a significant role in Hong Kong's pop music industry for years. He released a physical album featuring a collection of his songs, with the album's theme being inspired by and extending from his previous 'vampire hunter' song trilogy. The design of the album incorporates key elements of the vampire hunter concept, specifically the blood bag.
I collaborated with the art director to conduct concept research and develop the 'blood bag' theme. Together, we materialized the blood bag packaging, which includes the CD, a booklet, and a two-sided lyrics poster. We incorporated additional elements from the vampire hunter concept, such as bullets and a gearbox, into the layout and visual experience. Furthermore, I worked closely with the printing company to ensure that all components fit together precisely, resulting in the best possible album experience.
Agency
GrowthRing&Co.
Creative Director
Kenji Wong
Art Director
Johnathan Chan
Design
Evan Li
I collaborated with the art director to conduct concept research and develop the 'blood bag' theme. Together, we materialized the blood bag packaging, which includes the CD, a booklet, and a two-sided lyrics poster. We incorporated additional elements from the vampire hunter concept, such as bullets and a gearbox, into the layout and visual experience. Furthermore, I worked closely with the printing company to ensure that all components fit together precisely, resulting in the best possible album experience.
Agency
GrowthRing&Co.
Creative Director
Kenji Wong
Art Director
Johnathan Chan
Design
Evan Li
